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Welcome to the agenda for Customer Success Summit 2016. We welcome you to explore and add the sessions you are most interested in.
Tuesday, March 22 • 12:00pm - 12:25pm
TRACK 2: Amplifying Your Customer Success with User Reviews

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Amplifying Your Customer Success with User Reviews


You've made an investment to increase your customer success and improved customer retention rates, up-sells and organic word of mouth referrals. But what if your customer success could be amplified to contribute to new sales? 

Business professionals increasingly mirror consumer behaviors when buying products and services. According to Google, 78% of business software buyers start their evaluations with a web search and more than 60% seek peer reviews. What "social proof" do buyers find today when they search for you? What if you could incorporate the authentic voice of the customer in your outreach efforts? If you could get ALL your customers to talk openly about your product would it help you to be a more successful CSM?

In this session you will find out:

  • How leading companies are using the authentic voice of the customer (via in-depth reviews) to increase demand, accelerate sales and secure candid feedback they can use to improve their product and operations
  • How to get customers on the record at scale via in-depth reviews
  • How to maximize the value of each review by having customers articulate your key value points and share incremental insights over time
  • How to showcase your investment in Customer Success in a public forum

Speakers
avatar for Vinay Bhagat

Vinay Bhagat

Founder & CEO, TrustRadius
avatar for Loretta Jones

Loretta Jones

VP Marketing, Insightly
avatar for Megan Roth

Megan Roth

Marketing Manager, Insightly


Tuesday March 22, 2016 12:00pm - 12:25pm PDT
Track 2: Mastering Customer Success Westin St. Francis